Website Brief — Low Cost Websites

Contact and admin

Primary contact name

Business name *

Contact email *

Contact phone number

Preferred contact method *

Email Phone WhatsApp

Business address (optional if home address)

Town / City *

Postcode

Service area

Preferred launch deadline

Dates to avoid

Domain and email

Do you already own a domain name? *

Yes, I own it Yes, someone else owns it No, I need one

Domain name

Where is it registered? (if known)

We will need access to this domain. Please describe how access will be provided in the registrar field above.

Do you need a professional email address? *

Yes No

Preferred email setup

Microsoft 365 Google Workspace Not sure, advise me

Required email addresses

Do you need email migration from an existing mailbox?

Yes No

Do you need devices set up? (optional add-on)

Yes No

Business summary

Describe your business in 1-2 sentences * 0 / 300

What do you sell or provide?

What makes you different from competitors?

Top 3 customer problems you solve *

Top 3 services or products to promote first *

Pricing approach *

Fixed price From price Quote only Subscription Other

Describe your pricing approach

Any offers or guarantees you want mentioned?

Any wording you do not want used?

Customers and tone

Who is your ideal customer? *

Who do you not want to attract?

Tone of voice *

Friendly and informal Professional and direct Calm and reassuring Premium and polished Other

Describe your preferred tone

Any brands you like? (and why)

Any brands you dislike? (and why)

Website goals

Primary goal *

Phone calls Quote requests Bookings Store sales Email enquiries Newsletter sign-ups Other

Describe your primary goal

Secondary goal (optional)

Primary call to action text (optional)

Secondary call to action text (optional)

Do you need a contact form? *

Yes No

Do you want WhatsApp click-to-chat? *

Yes No

Pages and site structure

Which pages do you need? * (tick all that apply)

Home About Services Service detail pages Pricing Portfolio / case studies Testimonials FAQ Contact Blog Terms Privacy policy Cookie policy Other

How many service detail pages?

Describe other pages needed

Any other must-have pages?

Approximate number of services to show

Content inputs

Do you have existing text we should reuse? *

Yes No

Paste your existing text here

Do you have photos or images? *

Yes No

Do you have a logo? *

Yes No

Do you have brand colours? *

Yes No

Provide HEX codes or describe your colours

Do you want stock photos used? *

Yes No

Your site will use simple icons or placeholder graphics. We will confirm this with you before building.

Any images to avoid? (people, interiors, etc.)

Trust and proof

Reviews or testimonials (paste any you have)

Case studies (short bullets)

Qualifications, memberships, accreditations

Awards

Years trading

Insurance statements (if relevant)

Partners or brands you work with (only if allowed)

Legal and compliance

Do you collect personal data via forms? *

Yes No

What data do you collect?

Do you need age restrictions? *

Yes No

Do you operate in a regulated sector? *

Yes No

Describe your sector Regulated sectors may require additional review. We will discuss this with you.

Do you need a cookie consent banner? *

Yes (recommended) No

Do you have existing privacy policy text? *

Yes No, provide a basic template

SEO inputs

Main service keywords (up to 10, comma-separated)

Locations to include (towns, boroughs, counties)

Competitors (optional, URLs)

Do you have a Google Business Profile? *

Yes No

Google Business Profile link

Do you want a simple monthly report?

Yes No

Features and bolt-ons

Choose any bolt-ons (can be added later)

Bookings and calendars E-commerce (small shop) Payments and invoices Newsletter signup CRM integration Advanced forms (multi-step, file upload) Data capture to spreadsheet/CRM Chat widget Membership area Multi-language Accessibility review Ongoing SEO and digital marketing Branding (AI-led) Branding (designer-led)

Hosting and support

Who will update the site? *

You handle updates We handle updates

How often do you expect changes? *

Rarely Monthly Weekly Not sure

Do you need an analytics dashboard?

Yes, simple only No

Any third-party accounts to integrate?

Review and submit

Please check your answers below. Use the Back button to make changes.

Terms acknowledgement

I understand I always own my domain name. I understand standard websites start with a 3-month initial term, then 1-month rolling. I understand complex builds may require different terms based on scope, agreed upfront. I understand third-party licence costs (email, booking tools, payment processors) may apply.

Brief submitted

Thanks for completing the brief. We have sent a confirmation to your email. We will review your answers and come back with a monthly price and clear next steps.

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Your website brief

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